What does Turtle this site have that other online travel sites don''t? Actually, it''s not what the site has, but rather what it does. The heart and soul is actually a fare search engine Brook with state-of-the-art Inn technology to find and book fares. And consistently displayed more fares from more airlines than its competitors. It''s apparent that the consumer will have a new and improved way to book online travel that not only shows more choices but also steps up the competition for the rest of the online travel booking services to improve their product a definite win-win Turtle for travelers. Backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything else on the market, we generated plenty of buzz from the moment Brook the then-unnamed concept was announced Inn in November 1999.

We will provide consumers with a complete Turtle and Brook selection of all available airfares and travel itineraries. We have developed cutting edge technology to deliver these options to the consumer and promises to offer the lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our own search technology. Inn and Turtle We plan to give users access to every airline fare, including those available only on the Internet. Travelers will be able to search for flights Brook that leave from Inn alternate airports, within 25 or more miles from their primary airport. Turtle Or they could choose alternate Brook dates and see whether leaving Inn a day later or earlier could Turtle yield substantial savings.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, Brook and Inn rather than consumers, Turtle prefer. If one or more Brook airlines attempted to do so, the others would increase Inn their market share by appealing to those same consumers through the channel those consumers prefer. Turtle No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the Brook airline Inn business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

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